Video is Booming

Consumers are watching videos...
234 million online content videos Americans watched per month [ref]
& not just funny cat videos!
44% have utilized online video while searching for local products and services within the past month [ref]
Cat Video Search Listing

Videos influence consumers on their path to purchase

Video content is in high demand among consumers conducting local searches on their way to making buying decisions.

Of those utilizing online video while searching for local products and services within the past month:

  • over half (53%) have contacted a store based on the content of the online video
  • 71% end up making a purchase
Graph of Actions After Viewing a Video


Why video works

Video is visually stimulating Videos are 12X more likely to be watched than text is to be read. That's in part because movement is known to grab attention.
Video conveys messages faster and easier Visuals like video are processed by the brain 60,000X faster than text. 65% of people are visual learners, and videos help avoid cognitive strain.
Video is memorable In one study, 80% of viewers recalled a video ad they have seen in the past 30 days.


Video is part of a marketing plan

Top 3 objectives for online video are at the top and middle of the purchase funnel:

  • Increase brand awareness
  • Lead generation
  • Online engagement (& conversion)
Video Marketing Objectives Chart


Video helps businesses connect with their customers...

Consumer behavior with video results in:

  • increase in conversion rates
  • increases to time on page
96% are more likely to purchase after watching an online video that explains the product or service [ref]
73% find video content helpful when making purchase decisions [ref]
2 minutes people who video video on a website stay longer [ref]

...which is why the market is growing

$930 average annual spend by SMBs on online video production
430% grown in spend by 2020 in online video production
72% want to learn more about video marketing and plan on increasing their use of video [ref]
“In the future websites, social site pages, and other mobile and social sites will be formatted around video, not written, content.” — Borrell
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